As a previous Sales Executive, my job was to target medical offices needing or wanting a medical billing company. I was the face of the company, It was my job to understand the business well, I had to think fast, and most importantly, I had to know wha my potential client wanted in a billing company (If they were considering us). Furthermore, I understand the hardship of business to business selling. It may seem easier, however it is not. B2B can be rewarding, if done correctly. Marketing your brand over social media and B2B Marketing are two very different terms. In conclusion. Business to Business Marketing is putting a face to your company/service, one most have the right attitude, and aspirations to succeed.