As I completed the Client Strategy Assignment, I realized how much detailed is required in a client strategy. Social Media Marketing, as we know, is very popular and there are many social media influencers advertising a brand or product. However, I have learned the importance of planning and organizing a well thought of client strategy. I’m less interested in the raw numbers and more interested in the important ones. For me, my future job is to provide value to clients by making their lives easier. Agencies are fired because they stop delivering on the promise of adding value. Also, my biggest retention skill for clients is seeking to understand how I can be an assistant and a partner rather than a burden.