In the marketing world, there are many factors that determine whether or not consumers will purchase the product or service. First, brands have symbolism because we all agree that brands stand for something, and culture determines how we interpret brands as symbols. All brands are unique and most of them are trying to portray a message to their consumers. The brand culture defines the brands values and beliefs, there are many brands that have established a unique culture. For example, Pampers has reached the mom culture offering all moms the comfort their child needs. Whether is a car brand, makeup brand, or food brand they all have a globalized market place, like Carlos Torrelli said. Nonetheless, creating a popular brands means knowing what culture of consumers that brand is going to influence.