As future marketing leaders, we must think as buyers and the specific emotions we come across when purchasing something. Before marketing a product we need to understand what will draw the buyer’s attention, and what emotions will compel him/her to purchase this product. Even if we hate to admit it, we all buy a product for the specific way it makes us feel. Compound emotion plays a big role when purchasing a new pair of shoes, watch, purse, car, etc. Whether is joy, happiness, hate, love, Customers tend to emotionally connect with the product itself, and as marketers we should embrace that giving the fact that emotions tend to overpower humans.