Marketing 101

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

How To Increase Business Sales.

If you own a small business, or any business at all always prepare a marketing strategy. The objective of marketing is to increase awareness and sales for your product. To effectively market your product, you need to clearly define a strategy.

This includes answering questions like:

  • Who is your target market?
  • What are the issues they are trying to solve?
  • How can you product or service meet their needs?
  • Where do you find them in the real world and online?

For any strategy to be effective, you need to align marketing and sales. In an inbound marketing context, this can include how you nurture your prospect through your lead funnel and when to turn a prospect over from marketing to your sales team.

My Main Message

Today, increasing sales requires personalizing your approach at every customer touchpoint. That means marketing, sales, and service all need to work together to better understand who customers and prospects are and how to best help them at every step of the way.

When you’re creating your marketing strategies to drive sales results, you need to be empathetic at every step mentioned above. Step into your ideal buyer’s shoes to better understand their perspective of your company so you can perfect your messaging and meet them where they hang out the most.


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