As customers, some of us wonder where companies get their retail from, and what exactly is the process of channel members. In this week, we learned that channel members are those involved in the process of getting products or services to end-users. Therefore, as a previous Sales Executive for a billing company, my main goal and objective was to communicate our billing services to physicians. I was the channel member at my company, I had to drive all over Miami-Dade, Broward and Palm Beach in order to get the service form one end to another. However, I never really looked at it that way, and now that i understand the definition of channel members I can proudly say I was one.