All big brands seek and influencer marketer, someone who grasp audience attention. A social media influencer will pull more customers than anyone else, in my opinion. For example, Adidas and Nike, has celebrity influencers. Youtube personalities plays the part of the buyer and talks or writes in length about the product’s features and benefits. Key leaders can also come from third parties, such as retailers and manufacturers. Which is why social media influencer marketing has become so popular for all big brands. Influencers could drive your brand to success, or they may destroy it. As a brand, one should choose wisely on who will be giving your brand propaganda.