As we all know, Marketing has evolved tremendously. Marketing is no longer what it used to be. We now know that digital marketing influences sales very much, however what is your company doing to drive a pull purchase? Are they pulling customers to the business or online via advertisements or billboards. How about website traffic? Are you using the OmniChannel Marketing strategy. We live in a society where we now purchase many of our items via our smartphones, tablets and laptops. As a business, one should tailor a strategy to each marketing channel. Smartphones are the backbone of our daily media usage.