In this weeks lecture we learned the value of Platform Marketing, we can say platform marketing is a software thats used to represent your product or service to the customers in order for them to purchase from your business. Platform Marketing, is basically the way businesses influence their customers to buy or try their products. Having a unique and efficient platform marketing we can establish credibility to our brands. There are many ways to platform marketing, starting `with social media platforms, payment platforms, marketplaces (ebay, etsy, etc.), websites, and apps. Platforms can use their own marketing capabilities to market their services.