The lesson to be learned here is that a brand is not a quickly-developed combination of logos, words, colors, fonts, and more. It takes time, work, and money to establish the type of brand that is meant to last. The factor that makes a small business different is the one that will stick by exploring the differences and using them to your advantage. By connecting with what it is that makes your business different and how this can make an impact to your customers, you’re establishing yourself. Even if the difference is the little things, these are what will turn your business into a stand-out brand. A small business may have limited resources, but considering how your brand can play out in the long run earlier will pay off. Combating some of the biggest issues for small businesses is a key way to stand out and stay ahead.