As we know, Theory of Planned Behavior is our attitude towards an act or the way us humans behave. How individual beliefs or how a certain behavior makes a positive or negative contribution towards us. If we purchase a new pair of shoes, we did not only purchase it because we like it. Mainly because of subjective norm which is everything that surrounds us, like social media, or culture and norms, and even our friends. Firstly, either we encountered that same pair of shoes on a friend or we came across the shoes on a social media influencer, and we now purchased the same style but different color. Regardless of what we purchase, there is always another more specific reason why we decided to complete the purchase. Another buyer behavior our perceived behavior control; knows as a person’s beliefs on how easy or how hard it is to display a certain behavior.