The Perks of Social Media Commerce

As we all know, social media is most of our “go to’s”. Many shop, socialize, and browse daily via social media channels. Social commerce is everywhere and we know social commerce sells products directly through social media networks. Nonetheless,  I have noticed myself wandering on a different page looking at a certain item or brand, and then days later, or hours later while browsing your social media account you notice an ad. for that same brand or item you were previously looking for. The actual strategy to that is for the customer to complete the sale. However, I am not too sure if social commerce applies to that concept, but it sure seems like it does. 

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